Meet the Aspirationals. We have uncovered a unique and exciting new consumer segment across the world that has the power to shape the future a new, sustainable consumerism.
Join BBMG, GlobeScan and SustainAbility for a special webinar on Thursday, February 7, 2013, featuring highlights from a new global study on how consumers are balancing environmentalism and materialism to shape the future of sustainability.
Can we shop our way to sustainability? What actually motivates behavior change? What is the role of consumers in shaping a more sustainable economy?
Based on the views of 6,224 consumers across Brazil, China, India, Germany, the United Kingdom and the United States, the webinar will highlight sustainability market trends, key purchase drivers, barriers, engagement pathways and opportunities for action.
- Sustainable Consumption: Consumer Beliefs and Behaviors
- Barriers and Levers to Sustainable Purchasing
- The Source of Trust
- The Aspirationals: Consumer Segmentation across the Sustainability Spectrum
- Implications and Opportunities for Action
The webinar is designed for sustainability officers, branding and marketing directors, consumer insights specialists and executive leadership and will provide ideas and implications for corporate strategy, policies and practices.
To discover what your brand can do to drive demand for more responsible products and inspire a more collaborative and purposeful marketplace, register here.
What: New research on consumers and the future of sustainability
Who: Presented by BBMG, GlobeScan and SustainAbility
When: Thursday, February 7, 2013, 11 am – 12:30 pm EST
How Much?: The webinar is free but space is limited
How: To register for the webinar click here
About The Regeneration Roadmap
The webinar is part of The Regeneration Roadmap, a collaborative and multi-faceted thought leadership initiative by GlobeScan and SustainAbility designed to engage the private sector in advancing sustainable development by improving sustainability strategy, increasing credibility and delivering results at greater speed and scale.
For more information about The Regeneration Roadmap, its partners and sponsors please visit the about us page.